Zitouna Tamkeen is an Islamic microfinance institution based in Tunisia, established in December 2015 and operational since January 2017[2][3]. It provides financial and non-financial services to support project development, focusing on economic empowerment[1][3]. The target audience includes individuals and small businesses in need of microfinance solutions. The unique selling proposition (USP) is its adoption of the Economic Empowerment approach, emphasizing value creation and sustainable development[1]. With 332 employees, Zitouna Tamkeen aims to support economic growth in the region through innovative financial services[5].