ZimTrade is Zimbabwe's national trade development and promotion organization, established in 1991 as a joint venture between the private sector and the government. It provides services to enhance global competitiveness for Zimbabwean exporters, including market intelligence, export development, capacity building, and export promotion. ZimTrade targets both established and potential exporters, aiming to increase Zimbabwe's export growth. Its unique selling proposition is offering a comprehensive suite of services to facilitate exports, positioning Zimbabwe as a reliable sourcing destination for manufactured goods and horticultural products. ZimTrade's services are designed to improve the ease of doing export business in Zimbabwe.