Universite Montplaisir Tunis (UMT) is a private university in Tunisia, established in 1993. It offers bachelor's and master's degrees in business administration, engineering, and other fields, primarily in French, with an English medium section introduced in 2014[1][2]. UMT targets Tunisian and international students, particularly from Africa[2]. Its unique selling proposition is being the oldest private university in Tunisia, offering a blend of French and American educational styles[2][4]. Services include academic programs, library facilities, and administrative support[1][3]. The target audience is students seeking a diverse educational experience with international exposure.