Universal Assistance Brasil provides comprehensive travel assistance services, including medical, legal, and luggage assistance, with a focus on customer-oriented transformation. They offer services like telecare, app-based autogestao, and VIP delay benefits. Their target audience is travelers seeking protection against trip-related inconveniences. The unique selling proposition is their extensive global network and innovative tools like online refunds and virtual assistants, ensuring peace of mind for travelers[1][3][4]. They are part of the Zurich Insurance Group, enhancing their credibility and reach[4].