UnaFinancial is an international fintech group providing financial services across Asia and Europe. They offer innovative solutions like online lending and Buy Now Pay Later (BNPL) services, focusing on underserved markets. Their target audience includes individuals and businesses seeking accessible financial options. Unique Selling Proposition (USP): UnaFinancial leverages advanced digital technologies to deliver frictionless financial services, emphasizing simplicity, reliability, and customer-centricity. This approach helps improve financial well-being for their users.