Trust Bank Singapore is a digital bank launched on September 1, 2022, as a partnership between Standard Chartered Bank and FairPrice Group. It offers savings accounts, debit/credit cards, and accident insurance. The bank is known for its competitive foreign exchange rates, physical ATMs, and NTUC Linkpoints accumulation. Its unique selling proposition includes sustainable Ocean Plastic cards and a high-interest savings account with no lock-in period. The target audience is diverse, including environmentally conscious consumers and those seeking rewards on everyday expenses through FairPrice Group's network.