The Jamaica National Group is a prominent financial services and insurance provider founded in 1962. It operates as a mutually-owned entity, with JN Bank being its flagship commercial bank. The group offers a range of services including banking, insurance, investments, and money services. Its target audience is primarily Jamaicans, both locally and internationally. The unique selling proposition of The Jamaica National Group is its commitment to member participation and community development, coupled with its status as Jamaica's first mutually-owned commercial bank, providing personalized financial solutions tailored to the needs of its members[1][3].