The Institute of Chartered Accountants of Zimbabwe (ICAZ) is a statutory body established in 1918, promoting the accountancy profession in Zimbabwe. It offers services such as professional development, ethical standards, and auditing practices. ICAZ's target audience includes accountants and financial professionals. Its unique selling proposition is its role as the largest and most established professional accountancy organization in Zimbabwe, ensuring high-quality financial reporting and auditing standards. ICAZ supports members in providing quality services, enhancing the reputation of the accounting profession, and maintaining international standards[1][2].