TAITRA (Taiwan External Trade Development Council) is a non-profit trade promotion organization founded in 1970. It assists Taiwanese businesses in expanding their global reach by providing services such as market research, exhibition and convention services, trade education, and matchmaking platforms like "Meet Suppliers Online" [1][2]. TAITRA's target audience includes Taiwanese SMEs and global buyers. Its unique selling proposition is integrating government resources to enhance international competitiveness and facilitate trade between Taiwan and the world [2][3]. TAITRA promotes innovative Taiwanese products through platforms like Taiwantrade.com and Taiwan Excellence [3].