Syfe is a digital investment platform that empowers individuals to build wealth through Managed Portfolios, Brokerage services, and Cash Management solutions. It offers customizable ETF portfolios, REIT+ portfolios, and Smart Baskets tailored to investors' goals. Syfe targets a broad audience, from young adults to seniors, across Singapore, Hong Kong, and Australia. Its unique selling proposition is providing accessible, efficient, and localized financial solutions with innovative tools and partnerships with global asset managers, making wealth management more accessible and user-friendly. Syfe's focus on fractional trading and smart investing sets it apart in the market[1][3][5].