The Superintendencia de Bancos del Ecuador is a regulatory body overseeing financial institutions and the social security system. It ensures safety, stability, and compliance with regulations, protecting users and promoting financial inclusion[1][2]. Services include supervision, auditing, and regulation of financial entities[2]. The target audience includes financial institutions, users, and the broader public[1]. The unique selling proposition is its role as an autonomous, technical authority that maintains financial stability and transparency, adhering to international standards[1].