Sterling Bank is a full-service national commercial bank in Nigeria, offering services to individuals, small businesses, and large corporations. Their services include retail and consumer banking, commercial banking, institutional banking, and corporate banking. They also provide innovative solutions like Agent Banking and Specta, an automated retail lending platform. Their target audience spans various sectors, including agriculture and telecommunications. The unique selling proposition of Sterling Bank lies in its innovative banking solutions and commitment to social and environmental sustainability, positioning it as "The Alternative Bank" with tailored financial products for diverse customer needs[1][3].