StashAway is a digital wealth management platform offering low-cost, globally diversified portfolios. It uses an Economic Regime-based Asset Allocation algorithm to adjust portfolios based on economic shifts. Services include expert-managed and customizable portfolios, cash management, and responsible investing options. The target audience is retail and accredited investors. StashAway's unique selling proposition is its proprietary ERAA strategy, which dynamically adjusts investments to maximize returns while minimizing risk, combined with transparent and low fees, making investing accessible to everyone without minimum investment requirements[1][2][4].