Sofia Investment Agency supports Sofia's development as a modern, innovative city by attracting businesses. It offers free services to international companies, including business opportunity analysis, setup guidance, and connections with local partners and institutions[1][3]. The agency's target audience is foreign and local companies, startups, and entrepreneurs. Its unique selling proposition is providing a one-stop service for effortless business setup in Sofia, leveraging close collaboration with the municipality to enhance business competitiveness[1][3].