Smart Axiata is Cambodia's leading mobile telecommunications operator, serving over 8 million subscribers. It offers a range of services including 2G, 3G, 4G, and international roaming across more than 190 countries. The company is transforming into a digital lifestyle brand with services like SmartPay, Smart Insurance, and Smart Music. Its target audience includes both individuals and enterprises. The unique selling proposition of Smart Axiata is its pioneering role in mobile technology advancements in Cambodia, such as being the first to introduce 4G LTE and hosting the first 5G live showcase, along with its extensive network coverage and innovative digital offerings[1][3][4].