Scrella is a technology company offering device insurance services, primarily focusing on smartphone screen protection. Their services include affordable insurance plans with coverage options ranging from 50,000 to 250,000, depending on the plan chosen. The target audience appears to be smartphone users seeking financial protection against accidental damage. The unique selling proposition (USP) is their seamless digital onboarding process, swift claims resolution, and competitive pricing, all designed to promote financial inclusion and peace of mind for device owners[3][5].