Savology is a digital financial planning and wellness company based in Orem, Utah, founded in 2019. The company aims to enhance the financial security of American households by making financial planning more accessible and effective. Savology serves financial advisors, employers, and individuals looking to improve their financial well-being. The company offers a comprehensive digital platform that includes personalized financial planning, financial literacy resources, and personal financial management tools. Users can create a financial plan quickly, receive tailored action items, and access engaging lessons and quizzes to boost their financial knowledge. Additionally, Savology provides tools for monitoring credit scores, budgeting, tracking net worth, and managing debt. The platform also facilitates collaboration with financial professionals, allowing users to work directly with advisors or coaches. Savology targets the middle market, focusing on individuals aged 18 to 60 with varying income levels. The company provides technology solutions for financial advisors and offers financial wellness benefits for employers, making financial planning more accessible and affordable.