Sarovar Hotels & Resorts is a prominent Indian hospitality chain founded in 1994 by Anil Madhok and Ajay Bakaya. The company is headquartered in India and specializes in mid-market hotels, operating 96 properties across 55 destinations globally. Sarovar is known for its asset-light management model, focusing on managing properties through strategic alliances rather than ownership. The company offers a diverse portfolio that includes franchise partnerships with international brands like Park Plaza and Park Inn, as well as its proprietary brands: Portico, Hometel, and Premiere. Portico caters to business and leisure travelers, Hometel provides budget-friendly accommodations, and Premiere focuses on luxury experiences. Sarovar also offers management services for third-party properties, covering operations, marketing, and training. Sarovar has made significant strides in growth and innovation, including a strategic alliance with Louvre Hotels Group in 2017, which expanded its global reach. The company emphasizes technology-driven solutions to enhance customer experience and operational efficiency, making it a key player in the hospitality sector.