Samtskhe-Javakheti Destination Management Organization (DMO) is a regional tourism management and development organization located in South of Georgia. The Mission of the Samtskhe-Javakheti DMO is to successfully position the regions natural and anthropogenic resources in the world tourism market, and at the same time strengthen the local economy by promoting the well-being of the local population. Based on the Mission the main direction of Samtskhe-Javakheti DMO activity is tourism product development.