Sampo plc is a leading Northern European property and casualty (P&C) insurance group operating in the Nordics, Baltics, and the UK. It offers services through subsidiaries like If P&C, Topdanmark, and Hastings. Sampo focuses on disciplined underwriting, strong operational capabilities, and customer-centricity. Its unique selling proposition is being the only insurer present across all Nordic countries, customer segments, and products. The target audience includes private, commercial, industrial, and agricultural sectors. Sampo's strategy emphasizes digital P&C insurance, making it a major player in the UK's digital insurance market.