Salmon Group Ltd, based in Bonifacio Global City, Taguig, is a financial technology company founded in 2022. Operating under the brand "Salmon," it aims to democratize financial access in the Philippines through technology-driven solutions, particularly for underserved populations. The company has raised $36 million in total funding, including a notable $20 million round in 2023, and was recognized as the "Leading Fintech Group Philippines" at the 2024 World Business Outlook Awards. Salmon offers a range of services, including a Buy Now, Pay Later (BNPL) program that allows customers to make retail purchases in installments at over 2,000 partner stores. It also provides loans up to ₱20,000 with instant approval through its Salmon Financing service and a digital lending platform called LoanOnline. The company utilizes AI and data-driven strategies to enhance its lending processes and improve customer experiences. Salmon is committed to serving Filipino citizens aged 18 and older, focusing on those with steady income and valid identification.