Saham Rakyat is an Indonesian stock investment platform designed for retail investors. It has transitioned from an educational resource to a user-friendly stock trading application. The platform features a streamlined process with 1-click buy/sell functionality, making it accessible for beginners. Saham Rakyat focuses on financial literacy by providing educational content that helps users understand stock market risks and long-term investment principles. It aims to counter misconceptions about quick wealth through stock trading. The platform offers a simplified interface for buying and selling shares, inspired by e-commerce designs, to lower entry barriers for new investors. Targeting everyday Indonesians, Saham Rakyat emphasizes simplicity and education in its approach. The company plans to introduce additional tools to enhance user experience, further supporting its mission to democratize stock investing in Indonesia.