Russian Standard Bank (RSB) is one of the leading consumer lenders in Russia and one the countryAos most profitable privately held banks, offering world-class products and services to a broad range of customer audiences. The bank operates in full compliance with international best practices and in continued collaboration with leading financial institutions around the world. RSB dominates the consumer finance sector in Russia with more than 25 million loan customers. The Bank has issued over 31 million credit cards. The total volume of consumer credit loans exceeded US$ 40 billion as of December 31, 2010. Russian Standard Bank is the exclusive issuer of American Express branded credit cards in Russia.