Rupeek is a fintech startup based in Bengaluru, founded in 2015. It is recognized as India’s leading asset-backed digital lending platform, specializing in gold loans. The company has achieved significant growth, being named the fastest-growing technology company in India by Deloitte, with a remarkable 7,295% revenue increase over three years. Rupeek employs over 1,400 people and serves more than 100,000 customers across over 35 cities in India. Rupeek offers doorstep gold loan services, allowing customers to use their gold assets as collateral for secured loans. The company operates a branchless model, utilizing technology for automated processes. Customers benefit from end-to-end convenience, as agents manage gold pickup, valuation, and storage at partner banks. Rupeek aims to provide affordable credit to middle- and lower-income households, helping them replace high-interest unsecured debt. The company is committed to modernizing the gold lending industry and unlocking credit for socio-economically disadvantaged groups.