Roojai is an online insurance brokerage firm based in Thailand, offering motor, health, and accident insurance products. It provides services like roadside assistance and repair warranties. Roojai targets individuals and businesses in Southeast Asia, particularly in Thailand and Indonesia. Its unique selling proposition is simplifying insurance through digital platforms, offering affordable and easy-to-understand products with superior customer service. Roojai has expanded its reach through strategic acquisitions, enhancing its market presence and customer base[1][2][3].