RIXO.cz is a free online insurance service that checks and improves insurance contracts for individuals. It uses an in-house algorithm to compare offers from various insurance providers, recommending better alternatives. The service is fully digital, allowing users to upload contracts and receive personalized feedback. Target Audience: Individuals seeking to optimize their insurance coverage. Unique Selling Proposition (USP): RIXO's automated process simplifies insurance comparison, providing customer-centric solutions without the need for traditional insurance agents, making it a unique offering in the Czech market[1][3][5].