RiverFront Investment Group is a global asset management firm based in Richmond, Virginia, founded in December 2007. The firm operates under a holding company structure, with majority ownership by its employees and minority ownership by Baird Financial Corporation. RiverFront emphasizes a "Process over Prediction" philosophy, focusing on systematic investment strategies rather than market timing. The firm manages assets through three main business lines: model portfolios for sponsor firms, custom portfolio solutions tailored to client guidelines, and sub-advisory services for ETFs and mutual funds. RiverFront serves a diverse client base, including institutional clients, investment companies, non-high-net-worth individuals, and charitable organizations. The firm has achieved significant milestones, such as launching multiple ETFs and reaching $9 billion in assets under advisement. RiverFront is committed to transparency and community engagement, offering paid volunteer time for associates and partnering with local organizations.