RIU Hotels & Resorts is a family-owned international hotel chain founded in 1953 in Mallorca, Spain. It started with the acquisition of the Riu San Francisco hotel and has since grown into a prominent hospitality brand managed by the third generation of the Riu family. The company expanded significantly in the 1960s and 1970s, partnering with TUI in 1977 and opening its first hotel in Gran Canaria in 1985. RIU made its entry into the Americas in 1991 and launched its urban hotel line, RIU Plaza, in 2010. The company operates various hotel lines, including traditional resort hotels, luxury RIU Palace hotels, and urban RIU Plaza hotels. RIU offers all-inclusive packages, fine dining, recreational activities, and spa services, catering to families, couples, business travelers, and leisure seekers. Recently, RIU has focused on sustainability with its "Proudly Committed" strategy, aiming to enhance its environmental responsibility.