Rifco National Auto Finance Corporation is a prominent Canadian company based in Red Deer, Alberta, specializing in non-prime auto financing. With over two decades of experience, Rifco provides innovative financing solutions to automotive dealers and their customers across Canada. The company operates under its parent organization, RIFCO Inc., focusing on alternative auto finance options. Rifco offers a comprehensive range of non-prime lending services, including auto loans tailored for individuals who may not qualify for traditional financing due to credit challenges. The company collaborates closely with automotive dealerships, enabling them to provide financing options to a wider customer base. Additionally, Rifco is dedicated to customer support, assisting loan holders with account inquiries and payment processing. Rifco fosters a community known as #RifcoNation, which includes dealers, customers, and employees. The company's mission is to support all stakeholders in achieving their personal and professional goals, emphasizing a commitment to creating a positive and supportive environment.