The Reserve Bank of Zimbabwe is the central bank of Zimbabwe, responsible for monetary policy, regulating the money supply, and issuing currency. It offers services such as banking for the government, financial inclusion initiatives, and management of precious minerals like gold and diamonds through its subsidiary, Fidelity Printers and Refinery. The target audience includes the government, financial institutions, and the general public. Its unique selling proposition is its role as the sole issuer of Zimbabwe's currency and its central position in the country's financial system, providing essential financial infrastructure and stability.