Relentless Dealer Services (RDS) was a prominent provider of Financial and Insurance (F&I) solutions, focusing on the RV and Marine markets. The company aimed to enhance recreational dealerships and create a positive work environment. RDS was dedicated to serving dealer partners and their customers while promoting industry standards in F&I compliance, customer satisfaction, and employee retention. In August 2023, RDS was acquired by APCO Holdings, LLC, which expanded its reach in the RV and Marine sectors. Following this, RDS merged with EasyCare in September 2024, forming a unified F&I force under the EasyCare brand. This merger allows for a wider range of products and solutions tailored for RV, Marine, and Powersports dealers. RDS offered innovative F&I services, utilizing analytics, expert training, and high-quality F&I products to help dealerships improve their financial performance. The company also provided membership benefits through its association with the Adventure RV Club, enhancing value for customers at participating dealerships.