Nosy be tourism board (ORTNB) has a primordial place as a major player in the promotion and strategic development of Nosy Be as international tourist destination. As a non-profit association, ORTNB brings together key stakeholders in the local tourism industry, including tour operators, hotels, travel agencies, guides and park managers. The ORTNB positions itself as an essential engine for positioning Nosy Be on the international tourism scene, by highlighting its cultural aspects, its natural attractions and its authentic charm.