Red Roof, known as Red Roof Inn, is a well-established economy hotel chain in the United States, founded in 1972 by James R. Trueman. The first location opened in Columbus, Ohio, in 1973, offering affordable lodging with a focus on simplicity and quality. Today, Red Roof has expanded to over 350 properties across 36 states, serving millions of guests each year. The chain specializes in budget accommodations, providing "rooms-only" lodging that emphasizes value without sacrificing comfort. Red Roof has integrated technology into its operations, being an early adopter of innovations like a toll-free reservation system and computerized property management. The company began franchising in 1996, allowing for growth through partnerships while ensuring consistent service across its locations. Red Roof targets budget-conscious travelers, including families, road-trippers, and business travelers, with a mission centered on offering clean, comfortable rooms at competitive rates.