The Red Cross EU Office represents 28 National Red Cross Societies in the EU, Norway, Iceland, and the International Federation of Red Cross and Red Crescent Societies. It coordinates relations with EU decision-makers, leveraging expertise to support vulnerable communities. Services include policy dialogue, programming, and advocacy, particularly for those affected by trauma and seeking international protection[1][3]. The target audience includes EU stakeholders and vulnerable populations. The unique selling proposition is its unified voice for Red Cross societies in EU policy-making, enhancing humanitarian impact through collective action[1][3].