ReactivePay is a fintech company offering white-label payment solutions, including online banking, payment processing, and crypto processing. Founded in 2018, it primarily serves fintech startups with customizable financial services. ReactivePay provides a comprehensive suite of services such as KYC/KYB, IBAN opening, and over 170 integrations. Its unique selling proposition is its end-to-end digital finance architecture, allowing startups to streamline payment processes efficiently. The company's services are designed to be scalable and adaptable, making it an attractive choice for startups seeking flexible payment solutions. ReactivePay is headquartered in Novi Sad, Serbia[1][3][4].