R5, also known as Grupo R5 LTDA, is a fintech startup based in Bogotá, Colombia. The company focuses on enhancing financial accessibility for underserved consumers by offering innovative digital solutions. R5 aims to create financial products that improve customers' financial health while ensuring a streamlined experience. The company provides a range of services, including vehicle insurance with simplified purchasing processes and policy management tools. R5 also offers fast, low-cost loans designed to address urgent financial needs. Additionally, it develops financial health tools to support long-term financial stability for its customers. R5 primarily serves Colombian consumers who face challenges accessing traditional financial services, emphasizing inclusivity for individuals and businesses that are often overlooked by conventional providers. R5 operates in the insurance brokerage, financial intermediation, and custom software development sectors. The company is led by Fernando Andres Sucre Schnell and is committed to using technology to reduce costs and administrative burdens, promoting responsible financial behavior among its users.