Purpose Investments is a prominent Canadian asset management firm established in 2012 by CEO Som Seif. Based in Toronto, the company manages over $23 billion in assets, serving individual investors, financial advisors, and institutions. Purpose focuses on creating better investment outcomes through innovative strategies, achieving significant growth in assets under management over the years. The firm offers a range of products, including ETFs and mutual funds designed for diversified exposure. Notably, it launched the world’s first physically settled Bitcoin and Ether ETFs in 2021. Additionally, the Longevity Pension Fund provides a decumulation-focused solution for retirees, validated by strong performance metrics. Purpose has also pioneered actuarial-driven pension solutions and has a history of strategic acquisitions to enhance its offerings. With a dedicated team of fewer than 100 employees, Purpose Investments emphasizes agility and specialized expertise in investment management. The firm is committed to stability and innovation, ensuring it meets the needs of its diverse clientele.