Purple Finance Ltd is a financial services company based in India, operating since 1993. Originally incorporated as Devipura Balaji Securities & Investments Private Limited, it rebranded to Purple Finance Limited in 2013. The company is registered with the Reserve Bank of India and functions as a Non-Systematically Important Non-Deposit Taking Non-Banking Financial Corporation (NBFC). Purple Finance specializes in providing secured loans to micro and small enterprises, particularly those underserved by traditional banks. Their offerings include MSME loans aimed at supporting business expansion, asset acquisition, equipment financing, construction or renovation, and working capital needs. The company leverages technology to streamline its lending processes, making it easier for MSMEs to access the capital they require. With a registered office in the United Kingdom, Purple Finance is committed to empowering small businesses through accessible financing solutions.