PureTerra Ventures is a venture capital firm based in Amsterdam, Netherlands, with operations in Shanghai, China. Established in 2017, the firm specializes in early-stage investments in innovative water technologies that tackle global water issues while generating financial returns and social impact. The firm focuses on startups that create scalable solutions for water scarcity, pollution, and inefficiencies driven by climate change and industrialization. PureTerra emphasizes technologies that promote circular water economies, such as wastewater recycling and resource recovery. It typically invests between €1–5 million in companies with commercial scalability and measures portfolio performance through customized metrics related to water conservation and pollution reduction. PureTerra Ventures offers strategic support to its portfolio companies, connecting them with distributors, utilities, and government agencies, particularly in China. The firm also provides operational expertise to assist with market entry and technology commercialization, fostering a global network of water-sector stakeholders.