PureSoftware Ltd is a global software products and digital services company, a subsidiary of Happiest Minds Technologies. It offers services in digital technologies, product engineering, and infrastructure, focusing on industries like financial services, life sciences, and telecom. Their flagship product, Arttha, is a unified banking platform for digital transformation. PureSoftware's unique selling proposition is delivering a differentiated customer experience by integrating new-age digital technologies with existing systems, ensuring operational efficiency and cost reduction. Their target audience includes banks, financial institutions, and other global organizations seeking digital transformation solutions.