Pure Financial Advisors, LLC is a fee-only Registered Investment Advisor based in San Diego, California. Founded in 2007 by Michael Fenison, the firm focuses on minimizing conflicts of interest and prioritizing client needs. It has grown significantly, managing over $8.02 billion in client assets and serving more than 6,253 clients as of March 2025. The company offers a range of financial planning services, including retirement planning, tax-optimized investment management, and financial education. Pure Financial Advisors provides personalized financial solutions tailored to each client's needs, with a commitment to helping clients achieve their financial goals. The firm serves a diverse clientele, including mid- to high-net-worth individuals, as well as those without a minimum net worth requirement. Additionally, it manages financial plans for pension and profit-sharing plans. The firm is also recognized for its educational content, particularly through its podcast "Your Money, Your Wealth."