PUC Berhad is a Malaysia-based investment holding company that operates as a digital lifestyle service provider. Headquartered in Petaling Jaya, the company offers integrated media and payment solutions across Malaysia, Singapore, China, and Hong Kong. PUC employs around 136 staff and is led by CEO Chia Chou Cheong. The company provides a range of services, including media planning and execution through its Cloudbreakr platform, which focuses on influencer marketing. PUC also offers electronic payment services and eWallet functionality via its Presto platform, which serves as a digital ecosystem for e-commerce and lifestyle features. Additionally, PUC is involved in intellectual property management and technology development, including software and electronic advertising research. Its operational footprint spans multiple regions, with a strong emphasis on supporting corporates and merchants in their digital transformation efforts.