Prva Stavebna Sporitelna, a.s. is a leading building savings bank in Slovakia, founded in 1992 by prominent European banking institutions. It specializes in housing finance, offering building savings accounts with state bonuses and interest, as well as loans for purchasing, building, renovating, and furnishing homes. The bank also provides insurance services through UNIQA. Its target audience includes individuals and communities seeking housing finance solutions. The unique selling proposition is its specialized focus on building savings and housing loans, making it a dominant player in the Slovak market with a 73% market share.