Prudential plc is a multinational insurance and asset management company headquartered in London and Hong Kong. It provides life and health insurance, asset management, and long-term savings products across 24 markets in Asia and Africa[1][3]. Services include equity plans, pensions, and investment solutions[1]. The target audience is the middle class and aging populations[5]. Prudential's unique selling proposition is its extensive presence in emerging markets, leveraging technology to enhance customer experiences and offering accessible financial solutions[3]. This focus on emerging markets and technological innovation sets it apart in the industry.