Prudential Life Assurance Zambia offers health insurance, life insurance, and retirement benefits, focusing on long-term savings and protection solutions. Their target audience includes individuals and families seeking financial security. The company's unique selling proposition is its ability to provide accessible financial and health solutions, leveraging Prudential plc's global expertise and local market understanding. Prudential Zambia aims to help customers manage financial concerns and plan for the future with confidence, aligning with Prudential plc's mission to be a trusted partner for life and future protection[1][3].