Prudential Hong Kong is a leading insurance company offering life, general, and investment-linked insurance products, along with employee benefits and wealth management services. Their target audience includes individuals and businesses seeking financial protection and investment solutions. The company's unique selling proposition (USP) lies in its robust multi-channel distribution platform and innovative financial solutions tailored to diverse customer needs. Prudential Hong Kong is driven by a mission to be a partner and protector for every life and future, leveraging technology to enhance customer experiences[1][4].