Prudential do Brasil is a leading Brazilian life insurance company, specializing in individual and group life insurance. Founded in 1997, it offers personalized protection solutions through its Life Planner model and partnerships. The company targets individuals and businesses seeking financial security. Its unique selling proposition (USP) is its innovative franchise model and commitment to customer service, along with pioneering programs like Prudential Vitality, focusing on health and longevity. Prudential do Brasil aims to provide comprehensive financial protection, positioning itself as a trusted and reliable insurer in Brazil.