Prudential Assurance Company Singapore offers life insurance, investment-linked plans, and financial advisory services. They provide protection, savings, and investment solutions to individuals and institutions. Their target audience includes individuals seeking life insurance and financial planning, as well as businesses looking for employee benefits. The unique selling proposition is their comprehensive financial services and extensive network of financial consultants, offering personalized solutions to help customers achieve financial wellness. They manage S$53.3 billion in funds as of 2021, positioning them as a leading life insurer in Singapore[1][3].