LC Waikiki is a global fashion retailer based in Istanbul, Turkey, dedicated to the mission that "everyone deserves to dress well." Founded in 1988, the brand transitioned from a wholesale business in Paris to a retail-focused enterprise after being acquired by Tema Tekstil in 1997. The name reflects its friendly and inclusive ethos, combining "LC" from the French phrase *Les Copains* and "Waikiki," inspired by Hawaii. With over 1,200 stores in more than 47 countries, including over 400 in Turkey, LC Waikiki offers a wide range of affordable, trend-driven apparel and accessories. Their product lines include casual and formal wear, home textiles, infant clothing, sleepwear, footwear, and accessories. The company also operates a subsidiary, XSIDE, which targets younger consumers with urban styles. Under the leadership of CEO Mustafa Küçük, LC Waikiki aims to become one of Europe’s top three clothing brands, emphasizing accessibility for budget-conscious families and a commitment to sustainability and digital transformation.