PrivatBank is Ukraine's largest bank by assets, offering a wide range of financial services including retail banking, corporate banking, and digital payment solutions like Privat24 and LiqPay. It serves over 19 million customers, focusing on small and medium businesses and individuals. The bank's unique selling proposition is its innovative digital banking services, such as the first introduction of Google Pay and Apple Pay in Ukraine, and its ability to maintain operations during crises through cloud migration with AWS. This ensures continuous access to vital banking services for its customers.